2011年12月20日星期二

Konosuke Matsushita (松下幸之助) Founder of Panasonic

Konosuke Matsushita (松下 幸之助 Matsushita Kōnosuke?, November 27, 1894 – April 27, 1989) was a Japanese industrialist, the founder of Panasonic, a company based in the suburb of Kadoma (on the Keihan line), Osaka in Japan. For many Japanese, he is known as "the god of management". A biography of Matsushita's life called Matsushita Leadership was written by American business management specialist John Kotter in 1998.

Childhood
Konosuke Matsushita was born on November 27, 1894. He was the youngest of eight children. His father was an affluent landlord in the farming village of Wasa, in the Wakayama Prefecture. Matsushita was born into a well-to-do family but the family became impoverished because his father made some bad investment decisions, primarily in rice speculation. In 1899, the family's entire fortune was gone and anything of value was sold off. The family was forced to move to a cramped three bedroom city apartment where conditions were less than sanitary. There was always a lack of food, clothing, and medical care. Within several years, Matsushita's health declined rapidly and three of his older siblings died due to infectious diseases. His family’s misfortunes further meant that Matsushita could no longer enjoy the privileges of the wealthy, including education. Matsushita's formal education ended at the age of nine.

Teenage Years and Early Adulthood
Shortly after Matsushita left school, he was sent away to Osaka to become an apprentice for a hibachi store. Not even a year into his apprenticeship, the hibachi shop failed and Matsushita was left looking for another source of income. His next stint was spent working as an apprentice in a bicycle shop. He did this till the age of fifteen. It was during this time that the use of electricity was becoming more widespread in Japan and Matsushita felt that this technological discovery would be the dawn of a new era. Matsushita was determined to be a part of this industry and this propelled him to apply for a job with the Osaka Electric Light Company, an electrical utility company. Originally, he was hired to work as a wiring assistant but because of his willingness to learn, he quickly became an electrician. Over the next couple of years, Matsushita’s position rose within the company as he was promoted several times. During this time, Matsushita was introduced to one of his sister's friends and shortly thereafter, he married Mumeno Iue. Matsushita was now responsible for a family and this newfound burden was not lost on him. At the age of twenty-two, Matsushita was promoted to the position of an electrical inspector. Such a position was considered somewhat prestigious as the salary was considerably attractive, given the fact that Matsushita was, to a certain degree, uneducated. It was during this timeframe that Matsushita attempted to introduce his boss to an invention of a new and improved light socket that he had perfected in his spare time. However, his boss was less than enthusiastic and Matsushita became predictably deflated. Because Matsushita no longer felt challenged in his career, he soon grew dissatisfied with his job. This became the turning point in his life.

Matsushita Electric Industrial Company
In 1917, Matsushita left Osaka Electric Light Company to set up his own company. Without capital, a formal education, and experience in manufacturing, it would appear the company would fail before it even began. However, whatever resources Matsushita lacked, he made up with ambition and determination. Matsushita set up his shop in the basement of his tenement and with his wife, brother-in-law, and several assistants, he began creating several samples of his product. He attempted to peddle his samples to several wholesalers but was unsuccessful because he did not offer more than one product. Eventually, Matsushita's assistants left his company and he was left with only his wife and brother-in-law. Matsushita would have eventually became bankrupt but he was "saved by an unexpected order for a thousand insulator plates for electric fans.". From there, Matsushita was able to continue producing his light sockets and eventually they became popular as wholesalers began realizing the product was better in quality and less expensive than comparable products in the existing market. Matsushita's products were originally marketed under the name brand of "National" and later moved on to the more recognizable names of Panasonic, Quasar and Technics.
One of Matsushita's best products was his invention of a more efficient battery-powered bicycle lamp. During the 1920s, bicycle lamps were either powered by candles or by oil-burning lamps. These types of lamps were highly inefficient as they usually only lasted for three-hours. Matsushita created an oval-shaped lamp that used a battery for power and a lightbulb for illumination. At first, Matsushita could not get wholesalers interested in his products as they were skepical of the concept of using a battery-powered lamp. Matsushita took it upon himself to personally market his products to retail bicycle shops. Once the idea caught on, his sales for the battery-powered bicycle lamps took off.

Expansion
Matsushita learned a very important lesson in terms of growing a company while he was trying to introduce his bicycle lamp to wholesalers. He realized that even if he had a product that was superior to anything out in the market it would not matter if he could not sell the product. As a result, Matsushita began devising ways to create sales channels for his products by concentrating less on manufacturing and more on building a sales force. This led to a retail store network and finally placed Matsushita's company on the map in the Japanese's electrical manufacturing and retail industry.
In 1929, Matsushita began setting up a new structure for his company. The company was structured as a parent company and branches of divisions that specialized in a particular product were created. There were three specific products that were being created in Matsushita's company at this time: the bicycle lamp and battery division, the electrical socket division, and the radio division. For each of these products, a national sales department was formed with regional offices established in strategic locations. These regional offices were responsible for the coordination of sales and manufacturing. Products were manufactured based upon the demand for the products. As a result, manufacturing was dependent on sales.

Matsushita and the post-war period
In post-war Japan, the company came under severe restrictions imposed on large Japanese companies by the Allies. Matsushita was in danger of removal as president, but was saved by a favourable petition signed by 15,000 employees.
In 1947, Konosuke lent his brother-in-law Toshio an unutilized manufacturing plant to manufacture bicycle lamps, which eventually became Sanyo Electric.
From 1950 to 1973, Matsushita's company became one of the world’s largest manufacturers of electrical goods, sold under well-known trademarks including Panasonic and Technics. Matsushita retired in 1973. Since 1954, Matsushita also gained a significant shareholding in manufacturer JVC by forming an alliance. It still retains a 50% share today.
In retirement, Matsushita focused on developing and explaining his social and commercial philosophies, and wrote 44 published books. One of his books, entitled “Developing a road to peace and happiness through prosperity”, sold over four million copies.
In 1987, he was awarded the Grand Cordon of the Order of the Paulownia Flowers
Chronic lung problems lead to his death from pneumonia on 27 April 1989, at the age of 94. He died with personal assets worth US$3 billion, and left a company with US$42 billion in revenue business.

The Richest Man on the word (Andrew Carnegie)

Andrew Carnegie (November 25, 1835 – August 11, 1919) was a Scottish-American industrialist who led the enormous expansion of the American steel industry in the late 19th century. He was also one of the most important philanthropists of his era.
Carnegie was born in Dunfermline, Scotland, and emigrated to the United States with his parents in 1848. His first job in the United States was as a factory worker in a bobbin factory. Later on he became a bill logger for the owner of the company. Soon after he became a messenger boy. Eventually he progressed up the ranks of a telegraph company. He built Pittsburgh's Carnegie Steel Company, which was later merged with Elbert H. Gary's Federal Steel Company and several smaller companies to create U.S. Steel. With the fortune he made from business among others he built Carnegie Hall, later he turned to philanthropy and interests in education, founding the Carnegie Corporation of New York, Carnegie Endowment for International Peace, Carnegie Institution of Washington, Carnegie Mellon University and the Carnegie Museums of Pittsburgh.
Carnegie gave most of his money to establish many libraries, schools, and universities in the United States, the United Kingdom, Canada and other countries, as well as a pension fund for former employees. He is often regarded as the second-richest man in history after John D. Rockefeller. Carnegie started as a telegrapher and by the 1860s had investments in railroads, railroad sleeping cars, bridges and oil derricks. He built further wealth as a bond salesman raising money for American enterprise in Europe.
He earned most of his fortune in the steel industry. In the 1870s, he founded the Carnegie Steel Company, a step which cemented his name as one of the "Captains of Industry". By the 1890s, the company was the largest and most profitable industrial enterprise in the world. Carnegie sold it in 1901 for $480 million to J.P. Morgan, who created U.S. Steel. Carnegie devoted the remainder of his life to large-scale philanthropy, with special emphasis on local libraries, world peace, education and scientific research. His life has often been referred to as a true "rags to riches" story.

Andrew Carnegie was born in Dunfermline, Scotland, in a typical weaver's cottage with only one main room consisting of half the ground floor which was shared with the neighbouring weaver's family. The main room served as a living room, dining room and bedroom. He was named after his legal grandfather. In 1836, the family moved to a larger house in Edgar Street (opposite Reid's Park), following the demand for more heavy damask which his father, William Carnegie, benefited from. His uncle, George Lauder, whom he referred to as "Dod", introduced him to the writings of Robert Burns and historical Scottish heroes such as Robert the Bruce, William Wallace, and Rob Roy. Falling on very hard times as a handloom weaver and with the country in starvation, William Carnegie decided to move with his family to Allegheny, Pennsylvania in the United States in 1848 for the prospect of a better life. Andrew's family had to borrow money in order to migrate. Allegheny was a very poor area. His first job at age 13 in 1848 was as a bobbin boy, changing spools of thread in a cotton mill 12 hours a day, 6 days a week. His starting wage was $1.20 per week. Andrew's father, William Carnegie, started off working in a cotton mill but then would earn money weaving and peddling linens. His mother, Margaret Morrison Carnegie, earned money by binding shoes.

In 1850, Carnegie became a telegraph messenger boy in the Pittsburgh Office of the Ohio Telegraph Company, at $2.50 per week, following the recommendation of his uncle. His new job gave him many benefits including free admission to the local theater. This made him appreciate Shakespeare's work. He was a very hard worker and would memorize all of the locations of Pittsburgh's businesses and the faces of important men. He made many connections this way. He also paid close attention to his work quickly learning to distinguish the differing sounds the incoming telegraph signals produced and learned to translate signals by ear, without having to write them down and within a year was promoted as an operator. Carnegie's education and passion for reading was given a great boost by Colonel James Anderson, who opened his personal library of 400 volumes to working boys each Saturday night. Carnegie was a consistent borrower and a "self-made man" in both his economic development and his intellectual and cultural development. His capacity, willingness for hard work, his perseverance, and his alertness soon brought forth opportunities.
Starting in 1853, Thomas A. Scott of the Pennsylvania Railroad Company employed Carnegie as a secretary/telegraph operator at a salary of $4.00 per week. At age 18, the youth began a rapid advancement through the company, becoming the superintendent of the Pittsburgh Division. His employment by the Pennsylvania Railroad Company would be vital to his later success. The railroads were the first big businesses in America, and the Pennsylvania was one of the largest of them all. Carnegie learned much about management and cost control during these years, and from Scott in particular.
Scott also helped him with his first investments. Many of these were part of the corruption indulged in by Scott and the Pennsylvania's president, J. Edgar Thomson, which consisted of inside trading in companies that the railroad did business with, or payoffs made by contracting parties "as part of a quid pro quo," as biographer David Nasaw writes. In 1855, Scott made it possible for Carnegie to invest $500 in the Adams Express, which contracted with the Pennsylvania to carry its messengers. The money was secured by the act of his mother placing a $500 mortgage on the family's $700 home, but the opportunity was only available because of Carnegie's close relationship with Scott. A few years later, he received a few shares in T.T. Woodruff's sleeping car company, as a reward for holding shares that Woodruff had given to Scott and Thomson, as a payoff. Reinvesting his returns in such inside investments in railroad-related industries: (iron, bridges, and rails), Carnegie slowly accumulated capital, the basis for his later success. Throughout his later career, he made use of his close connection to Thomson and Scott as he established businesses that supplied rails and bridges to the railroad, offering the two men a stake in his enterprises.

1885–1900: Empire of Steel
Bessemer converter, schematic diagram
Carnegie made his fortune in the steel industry, controlling the most extensive integrated iron and steel operations ever owned by an individual in the United States. One of his two great innovations was in the cheap and efficient mass production of steel by adopting and adapting the Bessemer process for steel making. Sir Henry Bessemer had invented the furnace which allowed the high carbon content of pig iron to be burnt away in a controlled and rapid way. The steel price dropped as a direct result, and was rapidly adopted for railway lines and girders for buildings and bridges. The second was in his vertical integration of all suppliers of raw materials. In the late 1880s, Carnegie Steel was the largest manufacturer of pig iron, steel rails, and coke in the world, with a capacity to produce approximately 2,000 tons of pig metal per day. In 1888, Carnegie bought the rival Homestead Steel Works, which included an extensive plant served by tributary coal and iron fields, a 425-mile (685 km) long railway, and a line of lake steamships. Carnegie combined his assets and those of his associates in 1892 with the launching of the Carnegie Steel Company.
By 1889, the U.S. output of steel exceeded that of the UK, and Carnegie owned a large part of it. Carnegie's empire grew to include the J. Edgar Thomson Steel Works, (named for John Edgar Thomson, Carnegie's former boss and president of the Pennsylvania Railroad), Pittsburgh Bessemer Steel Works, the Lucy Furnaces, the Union Iron Mills, the Union Mill (Wilson, Walker & County), the Keystone Bridge Works, the Hartman Steel Works, the Frick Coke Company, and the Scotia ore mines. Carnegie, through Keystone, supplied the steel for and owned shares in the landmark Eads Bridge project across the Mississippi River at St. Louis, Missouri (completed 1874). This project was an important proof-of-concept for steel technology, which marked the opening of a new steel market.

1901: U.S. Steel
In 1901, Carnegie was 66 years of age and considering retirement. He reformed his enterprises into conventional joint stock corporations as preparation to this end. John Pierpont Morgan was a banker and perhaps America's most important financial deal maker. He had observed how efficiently Carnegie produced profit. He envisioned an integrated steel industry that would cut costs, lower prices to consumers, produce in greater quantities and raise wages to workers. To this end, he needed to buy out Carnegie and several other major producers and integrate them into one company, thereby eliminating duplication and waste. He concluded negotiations on March 2, 1901, and formed the United States Steel Corporation. It was the first corporation in the world with a market capitalization over $1 billion.
The buyout, secretly negotiated by Charles M. Schwab (no relation to Charles R. Schwab), was the largest such industrial takeover in United States history to date. The holdings were incorporated in the United States Steel Corporation, a trust organized by Morgan, and Carnegie retired from business. His steel enterprises were bought out at a figure equivalent to 12 times their annual earnings—$480 million (approximately $13.7 billion in 2011 prices- according to Gale Virtual Reference Library)—which at the time was the largest ever personal commercial transaction.
Carnegie's share of this amounted to $225,639,000, which was paid to Carnegie in the form of 5%, 50-year gold bonds. The letter agreeing to sell his share was signed on February 26, 1901. On March 2, the circular formally filing the organization and capitalization (at $1,400,000,000—4% of U.S. national wealth at the time) of the United States Steel Corporation actually completed the contract. The bonds were to be delivered within two weeks to the Hudson Trust Company of Hoboken, New Jersey, in trust to Robert A. Franks, Carnegie's business secretary. There, a special vault was built to house the physical bulk of nearly $230,000,000 worth of bonds. It was said that "...Carnegie never wanted to see or touch these bonds that represented the fruition of his business career. It was as if he feared that if he looked upon them they might vanish like the gossamer gold of the leprechaun. Let them lie safe in a vault in New Jersey, safe from the New York tax assessors, until he was ready to dispose of them..."

Master Of Communication (Dale Carnegie)

Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 – November 1, 1955) was an American writer, lecturer, and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them.

Dale Breckenridge Carnegie was born in 1888 in Maryville, Missouri, Carnegie was a poor farmer's boy, the second son of James William Carnagey (b. Indiana, February 1852 – living 1910) and wife Amanda Elizabeth Harbison (b. Missouri, February 1858 – living 1910). In his teens, though still having to get up at 4 a.m. every day to milk his parents' cows, he managed to obtain an education at the State Teacher's College in Warrensburg. His first job after college was selling correspondence courses to ranchers; then he moved on to selling bacon, soap and lard for Armour & Company. He was successful to the point of making his sales territory of South Omaha, Nebraska, the national leader for the firm.
After saving $500, Dale Carnegie quit sales in 1911 in order to pursue a lifelong dream of becoming a Chautauqua lecturer. He ended up instead attending the American Academy of Dramatic Arts in New York, but found little success as an actor, though it is written that he played the role of Dr. Hartley in a road show of Polly of the Circus. When the production ended, he returned to New York, unemployed, nearly broke, and living at the YMCA on 125th Street. It was there that he got the idea to teach public speaking, and he persuaded the "Y" manager to allow him to instruct a class in return for 80% of the net proceeds. In his first session, he had run out of material; improvising, he suggested that students speak about "something that made them angry", and discovered that the technique made speakers unafraid to address a public audience. From this 1912 debut, the Dale Carnegie Course evolved. Carnegie had tapped into the average American's desire to have more self-confidence, and by 1914, he was earning $500 – the equivalent of nearly $10,000 now – every week.
Perhaps one of Carnegie’s most successful marketing moves was to change the spelling of his last name from “Carnagey” to Carnegie, at a time when Andrew Carnegie (unrelated) was a widely revered and recognized name. By 1916, Dale was able to rent Carnegie Hall itself for a lecture to a packed house. Carnegie's first collection of his writings was Public Speaking: a Practical Course for Business Men (1926), later entitled Public Speaking and Influencing Men in Business (1932). His crowning achievement, however, was when Simon & Schuster published How to Win Friends and Influence People. The book was a bestseller from its debut in 1936, in its 17th printing within a few months. By the time of Carnegie's death, the book had sold five million copies in 31 languages, and there had been 450,000 graduates of his Dale Carnegie Institute. It has been stated in the book that he had critiqued over 150,000 speeches in his participation in the adult education movement of the time. During World War I he served in the U.S. Army.
His first marriage ended in divorce in 1931. On November 5, 1944, in Tulsa, Oklahoma, he married Dorothy Price Vanderpool, who also had been divorced. Vanderpool had two daughters; Rosemary, from her first marriage, and Donna Dale from their marriage together.
Carnegie died at his home in Forest Hills, New York. He was buried in the Belton, Cass County, Missouri, cemetery. The official biography from Dale Carnegie & Associates, Inc. states that he died of Hodgkin's disease, complicated with uremia, on November 1, 1955.